True Move, Thailand’s Leading Converged Solutions Operator, Launches “TrueLife Mobile Search” with Mobile Content Networks

Bangkok, Thailand and Mountain View, CA—September 4, 2007—Mobile Content Networks (MCN) a leading global provider of mobile search and search management solutions, together with TrueMove, Thailand’s leading nationwide converged services operator announced the commercial launch of TrueLife Mobile Search powered by MCN’s search management platform.

“We are very pleased to make the search management platform the core of TrueLife Mobile Search, our important new mobile content search offering,” said Mr. Piroon Paireepairit, Director, Multimedia Services, Content, and Marketing for TrueMove. “As part of the True Group, which is Thailand’s leader in solutions for convergence lifestyles, we are constantly enhancing our products and services. We believe that providing our users with the content they want in 2-3 clicks from leading local content providers is imperative to maintain customer satisfaction and drive value added revenues for True Move and its content partners.”

With MCN’s selection by True Move the mobile search innovator has now been selected by all three mobile operators in Thailand representing nearly 45m mobile subscribers, a unique position reflecting the company’s ability to rapidly launch profitable, highly relevant search services based on direct connections to local content and information providers.

”Our unequaled ability to provide real-time results from local content providers in local languages, based on our partner’s business rules, is driving strong search traffic growth for our partners worldwide,” said Marc Bookman, CEO of MCN. “With True Move we are very pleased that our rapidly deployable platform and deep connections to a growing number of local content providers has proven to be of value to such an aggressive, innovative mobile operator.”

About True Move

TrueMove, a subsidiary of True Corporation Plc, Thailand’s only fully integrated communications solutions provider, convergence solutions leader, and premier lifestyle enabler, offers innovative and high quality wireless communications services on its nationwide 1800MHz network to 8.1 million subscribers (March, 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information, and entertainment whenever, wherever, and however they wish. The company delivers superior coverage, quality, and best value services, leveraging its relationshps with True Corporation and the CP Group. TrueMove offers unique integrated products and services to the Thai market. For more information please visit or

About Mobile Content Networks (MCN)

Founded in Palo Alto, CA in 2004 after years of research into the unique characteristics of mobile search, MCN is the leading global provider of Federated Real-Time Mobile Search and Search Management services. MCN’s mission is to provide mobile users with the content they want, across any network and device and in any language, in 2-3 clicks while providing its distribution partners--such as mobile network operators, portals, and their local content partners--with control of an important new revenue stream.

With customer deployments covering over 110 million mobile subscribers, MCN provides mobile network operators, portals, and content providers with a comprehensive, patent-pending Search Management Platform solution,, that is deployed in a matter of weeks, scales to support multiple vertical content channels, and which returns relevant results from any local or global content source or search engine.

MCN is headquartered in Tokyo, Japan, with technical operations in Mountain View, CA and sales offices in Japan, Finland, the United Kingdom, and Thailand.


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